Marketing Diploma
This course provides trainee with an advanced understanding of the principles of marketing. The modules are designed to teach participants the key skills necessary for the contemporary marketer. Upon completion students will have developed a deep appreciation for how to apply
 these skills in practice. With a basic understanding of marketing principles such as advertising, sales, and public relations to further their marketing expertise.

Program Aims and Objectives

On completion of the program, students should have acquired the skills to:

• Understand the unique challenges involved in marketing and managing a number of different types of organizations and their differences
• Identify and analyze the various components of the marketing mix for manufacturing,
  e-commerce and services organizations
• Understand and discuss key issues required in managing customer satisfaction and service quality and the role of employees
• Appreciate the key issues in service businesses such as managing supply and demand, relationship management, and the overlap in marketing/operations/human resource systems
• Have a detailed understanding and application of marketing communications.
• Have developed their strategic thinking, business planning and communication skills: oral and written.